A semantic
layer is a commercial illustration of corporate data which assists the end
users access the data separately by using familiar business terms and maps
complex data into known business terms like product, customer, or profits to provide
an integrated and combined view of data across the business enterprise.
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For data marketers that have spent some time in the world of marketing analytics have heard about the single source of truth often thin...
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New-age companies who have already used cloud analytics keep thinking that what separates them from the companies that have not used cl...
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We all exist in an era wherein the customers are continuously moving in and out of different digital channels and consequently, ...